- Planning the project dissemination
- Actions to maximise the dissemination and exploitation actions
Energy field research is a crowded house, with hundreds of (on the face of it) quite similar projects happening simultaneously. At the same time, commercial development is carrying on with much larger promotional budgets and stronger branding. Competition for attention is immense, and journalists and publishers want only simplified, striking messages.
Although the number of media outlets are many (media, trade press, events, social media) only simplified, eye-catching messages will attract spontaneous interest. Understanding must be worked for! Without a clear outline of the project goals, journalists will revert to the ‘people saving money on their energy bills’ which many believe is the holy grail of energy research.
Start with a simple 50-100-word summary of your project goals and use it everywhere.
Social media: supportiveness between H2020 projects on Twitter is strong. Follow and retweet other projects and they will usually return the favour. This reinforces the profile of H2020 and helps everyone. Find the right hashtags and handles and use them correctly – see H2020 Programme Guidance Social media guide for EU funded R&I projects (link below).
Don’t attempt a business social media e.g. LinkedIn, XING discussion group or blog unless you have colleagues who are able to supply large amounts of project news: the effort is otherwise not worth the gain. Better to contribute to existing discussion panels. Unless your project is very public-friendly, avoid Facebook. Facebook hates an expert, and if you join a discussion (however relevant) with a ‘plug’ for your project, it will probably be rejected.
Events: Projects with H2020 funding are respected, and presentations related to such projects will be considered by event programmers. Your project colleagues are your spokespeople.
Advice for future researchers / interested parties?
Keep in close contact with the development teams, to identify interesting stories early on in the project.
Invest in two or three strong graphical images that can be used everywhere.
Don’t wait for fully published Trial Data, they will emerge too late in the project life cycle. Look for soft results among the project activities, which could also be interesting to your target audiences.
The information we learned would be of interest to:
Marketing and Publicity professionals and others tasked with the Dissemination of a research project.
Final Report Dissemination